![]() Fragmented retail is usually a low-margin business. I would like to illustrate McKinsey’s statement with the following example related to serving fragmented retail as buyers. McKinsey defines it as “a commitment to become indispensable to the customer through an exponentially deeper level of engagement online and offline.” It is also about making your portal an inevitable part of the customer’s business due to its contribution to the buyer’s effectiveness. With all these questions and a thorough analysis of customer needs, we can better reach the perfect view of the future B2B platform.Ĭreating a good B2B portal that customers love is about improving their business, beyond selling them the right products and services at the best price.
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